Scotsman.com SEO Issues, Traffic and Optimization Tips

Scotsman.com

October, 3 2023 08:12:01 PM

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Search Engine Optimization

Title Tag

Latest News | The Scotsman
Length: 26 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Get all of the latest news from The Scotsman. Providing a fresh perspective for online news.
Length: 92 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	130	5	0	0	0

<H1> Tue, 3rd October 2023 </H1>
<H2> Police Scotland ordered to overhaul vetting procedures by watchdog Calls for new laws to impose ‘minumum standard’ of clearances </H2>
<H2> Tory party conference: The surreal wake of a tired party soundtracked by protest </H2>
<H2> Fowl play: Geese touch down early after flying in for winter break in Scotland </H2>
<H2> North Lanarkshire U-turns on decision to close community facilities </H2>
<H2> Consultation over Edinburgh city 'extension' set to get underway </H2>
<H2> Humza Yousaf ‘cautions’ SNP MSPs from working with the Conservatives </H2>
<H2> Rogic 'forever grateful' to Celtic as midfielder retires following IVF heartache </H2>
<H2> Why Scots Tories may buck national trend and win more seats at general election John McLellan </H2>
<H2> Not seeing many police officers on the street? That's about to get a lot worse Tom Wood </H2>
<H2> Racism, bullying and harassment are still serious problems in NHS Sajid Farid </H2>
<H2> After Dutch elm disease and ash dieback, will our majestic oaks be next? Ruth Mitchell </H2>
<H2> Lifestyle </H2>
<H2> Art reviews: George Jamesone \| John Byrne \| Una Shanks & Duncan Shanks </H2>
<H2> Interview: ventriloquist Paul Zerdin </H2>
<H2> Theatre reviews: The Sheriff of Kalamaki \| One of Two \| Woman Walking </H2>
<H2> Scottish actor Izuka Hoyle takes her Bafta winning role back to Boiling Point </H2>
<H2> Music review: Rachel Sermanni, Summerhall, Edinburgh </H2>
<H2> Music Review: SCO: Maxim’s Eroica, City Halls, Glasgow </H2>
<H2> Music review: Sonica, Tramway, Glasgow </H2>
<H2> Rugby World Cup </H2>
<H2> Ireland-Scotland collusion suggestion rubbished before Pool B decider </H2>
<H2> Edinburgh sign former Glasgow Warriors tighthead prop D'Arcy Rae </H2>
<H2> Scotsman Video </H2>
<H2> Scotsman Video </H2>
<H2> A sideways look at Westminster with Westminster Correspondent, Alexander Brown </H2>
<H2> The Scotsman Sessions #381: Dot Allison and Alice Allen </H2>
<H2> Exclusive Inside the Queensferry Crossing as you’ve never seen it before </H2>
<H2> SS Waverley sails alongside Steamship Shieldhall </H2>
<H2> 44 Scotland Street by Alexander McCall Smith </H2>
<H2> Scotland Street Volume 17, Chapter 22: A Conversation with Galactica </H2>
<H2> Scotland Street Volume 17, Chapter 21: They Must Be Stopped </H2>
<H2> Scotland Street Volume 17, Chapter 20: Eheu Fugaces </H2>
<H2> Puzzles </H2>
<H2> Politics </H2>
<H2> Expected HS2 decision would go against Sunak’s new mantra </H2>
<H2> Covid inquiry: Families who lost loved ones in pandemic ‘will not be ignored’ </H2>
<H2> 'Historic moment' as new fox hunting ban comes into force </H2>
<H2> Slovakia’s swing to pro-Russia government a further blow for Ukraine </H2>
<H2> Scottish Government accused of ‘abandoning’ the arts as industry plans protest </H2>
<H2> Is harmful drinking a uniquely Scottish problem? </H2>
<H2> Douglas Ross says SNP MSPs approached him on how to oppose Scottish Government </H2>
<H2> HS2, Liz Truss and the economy dominate at divided Tory party conference </H2>
<H2> The i newsletter cut through the noise </H2>
<H2> Sport </H2>
<H2> Utter nonsense to claim Ryder Cup is 'broken' after roaring success in Rome </H2>
<H2> Russell tells Scotland to play with swagger as he anticipates Irish verbals </H2>
<H2> Opinion </H2>
<H2> Big Brother is back for a post-Covid reboot of the original lockdown experience </H2>
<H2> The Covid vaccines that demonstrate the need for science for science's sake </H2>
<H2> Removal of peak train fare is a ticket to greener railways - Lorna Slater </H2>
<H2> SMEs in desperate need of support transfusion - Debra Phillips </H2>
<H2> Education </H2>
<H2> Councillors reject plans to cut school bus services </H2>
<H2> Scotland Street Volume 17, Chapter 18: Icelandic Words </H2>
<H2> Unison warns of more strikes and calls on Humza Yousaf to go to picket line </H2>
<H2> Rural Affairs </H2>
<H2> Control pine martens to help Scotland's declining capercaillie, urges trust </H2>
<H2> Charity wins bid to take over Scottish Government-owned farmland in Highlands </H2>
<H2> Health </H2>
<H2> Scientists who helped develop Covid-19 vaccines win Nobel Prize </H2>
<H2> Scotland abortion protests: Christian group accused of harassment </H2>
<H2> Why Scotland needs more than just one drug consumption room pilot </H2>
<H2> Spa Spy: Detox Health Beauty event comes to Edinburgh's One Spa </H2>
<H2> Older Scots at increasing risk of malnutrition as cost of living bites </H2>
<H2> 'Little fighter' Amelia becomes face of cancer campaign </H2>
<H2> Exclusive Patrick Harvie criticised for cycling projects ‘drowning in bureaucracy’ </H2>
<H2> Scotsman Passions </H2>
<H2> Aisle always smile when supermarket Christmas comes Martin Gray </H2>
<H2> Today's best surfing magazines show the way forward for print media </H2>
<H2> The secrets of a successful Scottish BBQ Neil McIntosh </H2>
<H2> Passions: Move over Steve McQueen, I’m also a hero on my Honda Super Cub Andy O'Brien </H2>
<H2> Heritage and Retro </H2>
<H2> Explainer Scots Word of the Week: Dreich ‘rains’ supreme as our most iconic word </H2>
<H2> Grew up in Edinburgh in the ‘90s? These 18 pictures will be nostalgic </H2>
<H2> Here are 10 of the most haunted Scottish locations to visit 2023 </H2>
<H2> Crumbling Scottish castle to be rebuilt after Hawaii buyer agrees to save newts </H2>
<H2> Flying Scotsman: More disruption after collision at Highland station </H2>
<H2> One of first female police drivers in Scotland returns to her old beat </H2>
<H2> Halloween in Scotland: 13 ancient customs of Halloween or “Samhain” </H2>
<H2> The Scotsman Sessions </H2>
<H2> The Scotsman Sessions: links to numbers 1-350 </H2>
<H2> The Scotsman Sessions #381: Dot Allison and Alice Allen </H2>
<H2> The Scotsman Sessions #380: The Filthy Tongues and Maria Rud </H2>
<H2> The Scotsman Sessions #379: Chris Dennis </H2>
<H2> The Scotsman Sessions #378: Broken Records </H2>
<H2> The Scotsman Sessions #377: Snows of Yesteryear </H2>
<H2> The Scotsman Sessions #376: Hugh McMillan </H2>
<H2> Recommended </H2>
<H2> Explainer Who is Susan Calman? Is she married? What has she starred in? </H2>
<H2> Explainer Hasbulla Magomedov: Who is Mini Khabib? Why is the Russian famous? </H2>
<H2> Explainer Largs Viking Festival 2023: Full schedule and history of the event </H2>
<H2> Explainer Who is Douglas Henshall, what has he been in and who is he married to? </H2>
<H2> Explainer Super Mario Origins: How ‘Jumpman’ became a global phenomenon </H2>
<H2> Explainer Scottish Pokémon: Did you know Scotland inspired this cute Pokémon? </H2>
<H2> Amazon Devices Explained: Which you should and shouldn't buy </H2>
<H2> Sport Opinion </H2>
<H2> The nerds will be loving rugby's controversies, the casual fan ends up baffled The fastest boy in the Broughton High School 2nd XV was Kenny Armstrong. The rest of us simply gave him the ball and watched him go. At first we called him Road Runner after the Looney Tunes character but later, when we all got into rock music and Kenny decided Deep Purple were his favourite band, one of their anthems became his nickname – Speed King. </H2>
<H2> The booing? Let's not get too woke about what happens at football matches </H2>
<H2> Maybe Rishi Sunak has an ulterior motive behind supporters bus' climbdown </H2>
<H2> Three days in which Scotland could find itself in sporting dreamland </H2>
<H2> Homes </H2>
<H2> How to keep spiders out of the house: Why are there so many right now? </H2>
<H2> Three's a charm: enviable plots to turn you green </H2>
<H2> Kirsty McLuckie: constructive thinking is key to housing crisis </H2>
<H2> Prestige property: one-time coach house proposes longer stay </H2>
<H2> Obituaries </H2>
<H2> Scotsman Obituaries: Benny Rooney, Scottish football player, coach and manager </H2>
<H2> Scotsman Obituaries: David McCallum, Glasgow-born star of The Man from UNCLE </H2>
<H2> Rugby Union </H2>
<H2> Scotland's Graham hunts down try record - 'it's getting closer' </H2>
<H2> Townsend mulls over Ireland clash as one fringe player stakes big claim </H2>
<H2> Scotland player ratings v Romania as impressive quartet score highest marks </H2>
<H2> What Scotland need against Ireland – and what happens if three teams finish tied </H2>
<H2> Scotland rack up 12 tries in Romania demolition as Darcy Graham steals show </H2>
<H2> Ireland 'frothing at the mouth' to tackle Scotland at World Cup </H2>
<H2> Aidan Smith's Saturday Interview: Matt Duncan on Romania and fighting MS </H2>
<H2> Sebastian's 'dark days' as butcher as Scotland aim to chop down Romania </H2>
<H2> Rugby World Cup will be remembered for bunkers and poor pool picks </H2>
<H2> Cars </H2>
<H2> BYD Dolphin Review: Cleverly packaged Chinese EV is sure to make a splash </H2>
<H2> Figures reveal the 10 worst places for car accidents in Scotland </H2>
<H2> Skoda Karoq SE L 1.5TSI review </H2>
<H2> Greens' plan for 'climate-friendly' heating in homes will wreck property prices John McLellan </H2>
<H2> EV hotspot Orkney to drag Scotland into the green industrial revolution? </H2>
<H2> Mazda CX-60 254ps review: AWD SUV shows there's life in diesel yet </H2>
<H2> Must Read </H2>
<H2> Comedian Josie Long at Wigtown Book Festival </H2>
<H2> Ad Feature More than meets the dry eye - combatting eye discomfort </H2>
<H2> Bird Photographer of the Year Award 2023 </H2>
<H2> Sign up to our daily newsletter – get the latest Scottish news to your inbox </H2>
<H3> Follow us on </H3>
<H3> Explore </H3>
<H3> More from The Scotsman </H3>
<H3> Useful Links </H3>
<H3> Thank you for signing up! </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Alt Attribute

We found 207 images on this web page

99 ALT attributes are empty or missing.

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

scotland41
world18
after16
scottish16
scotsman14
over10
first10
rugby9
ireland8
during8
sessions8
advertise7
more7
will7
national7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Text/HTML Ratio

HTML to Text Ratio is: 2.5%

Text content size	14840 bytes
Total HTML size	593414 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 580 KB to 179 KB (69.1 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 34.105.168.53 does not redirect to scotsman.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://scotsman.com/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://scotsman.com/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

WHOIS Data

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://scotsman.com
Length: 8 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

580 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.5 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Scotsman.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

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Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
scotsman.net	Already Registered
scotsman.org	Already Registered
scotsman.biz	Already Registered
scotsman.io	Already Registered
scotsman.info	Already Registered

Typo Availability

Domains (TLD)	Status
qcotsman.com	Already Registered
wcotsman.com	Already Registered
ecotsman.com	Already Registered
zcotsman.com	Already Registered
xcotsman.com	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Scotsman.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
34.105.168.53	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 251 links including both internal & external links of your site

Anchor	Type	Follow
http://scotsman.com/	Internal Links	Dofollow
Subscribe	Internal Links	Dofollow
News	Internal Links	Dofollow
Politics	Internal Links	Dofollow
Health	Internal Links	Dofollow
Transport	Internal Links	Dofollow
Education	Internal Links	Dofollow
World	Internal Links	Dofollow
Business	Internal Links	Dofollow
Environment	Internal Links	Dofollow
Weather	Internal Links	Dofollow
Obituaries	Internal Links	Dofollow
Read This	Internal Links	Dofollow
Opinion	Internal Links	Dofollow
Sport	Internal Links	Dofollow
Football	Internal Links	Dofollow
Rugby Union	Internal Links	Dofollow
Golf	Internal Links	Dofollow
Other Sport	Internal Links	Dofollow
Sport Opinion	Internal Links	Dofollow
Arts & Culture	Internal Links	Dofollow
Music	Internal Links	Dofollow
Books	Internal Links	Dofollow
Film and TV	Internal Links	Dofollow
Theatre and Stage	Internal Links	Dofollow
Art	Internal Links	Dofollow
Edinburgh Festivals	Internal Links	Dofollow
Heritage & Retro	Internal Links	Dofollow
Lifestyle	Internal Links	Dofollow
Travel	Internal Links	Dofollow
Outdoors	Internal Links	Dofollow
Staycation	Internal Links	Dofollow
Cars	Internal Links	Dofollow
Recommended	Internal Links	Dofollow
Homes	Internal Links	Dofollow
Puzzles	Internal Links	Dofollow
Northern leader hits out at PM’s ‘lies’ over rail projects and HS2	Internal Links	Dofollow
Xl Bully destroyed after child rushed to hospital following attack	Internal Links	Dofollow
Boy in critical condition after being hit by lightning at school	Internal Links	Dofollow
On a roll: Greggs sales jump by over a fifth as cost increases ease	Internal Links	Dofollow
A fireball lit up the sky over Oxfordshire after a loud bang was heard	Internal Links	Dofollow
Anti-Brexit protester Steve Bray ‘wrestled out’ of Tory conference	Internal Links	Dofollow
Tue, 3rd October 2023	Internal Links	Dofollow
http://scotsman.com/news/crime/police-scotland-ordered-to-overhaul-vetting-procedures-by-watchdog-4357887	Internal Links	Dofollow
http://scotsman.com/news/politics/tory-party-conference-the-surreal-wake-of-a-tired-party-soundtracked-by-protest-4357789	Internal Links	Dofollow
http://scotsman.com/news/environment/spectacular-sight-in-montrose-as-pink-footed-geese-touch-down-early-for-winter-break-in-scotland-4356716	Internal Links	Dofollow
Scottish secretary to visit Vietnam to boost trade ties	Internal Links	Dofollow
Bid by right-wing rebel to oust US house speaker Kevin McCarthy	Internal Links	Dofollow
Interview: tech entrepreneur Ewan Kirk on a philanthropic portfolio career	Internal Links	Dofollow
Tourist tax plans in Scotland threaten to sow confusion, warns Expedia	Internal Links	Dofollow
Distillers One of One Auction returns to Scotland	Internal Links	Dofollow
http://scotsman.com/news/politics/north-lanarkshire-u-turns-on-decision-to-close-sports-centres-libraries-and-pools-4357415	Internal Links	Dofollow
http://scotsman.com/news/national/consultation-over-edinburgh-city-extension-set-to-get-underway-4356842	Internal Links	Dofollow
http://scotsman.com/news/politics/humza-yousaf-cautions-snp-msps-from-working-with-scottish-conservatives-4357886	Internal Links	Dofollow
http://scotsman.com/sport/football/celtic/tom-rogic-reveals-major-celtic-gesture-that-left-him-forever-grateful-as-midfielder-retires-aged-30-following-ivf-heartache-4357253	Internal Links	Dofollow
http://scotsman.com/news/opinion/columnists/rutherglen-and-hamilton-west-by-election-kate-forbes-admission-scottish-government-doesnt-understand-the-highlands-may-help-tories-win-more-seats-at-general-election-john-mclellan-4356061	Internal Links	Dofollow
John McLellan	Internal Links	Dofollow
http://scotsman.com/news/opinion/columnists/police-scotland-funding-crisis-not-seeing-many-officers-on-the-street-thats-about-to-get-a-lot-worse-tom-wood-4355998	Internal Links	Dofollow
Tom Wood	Internal Links	Dofollow
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