Metro.co.uk SEO Issues, Traffic and Optimization Tips

Metro.co.uk

October, 5 2023 03:16:01 AM

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Search Engine Optimization

Title Tag

Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
Length: 57 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro
Length: 57 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

clockword, yourpix, metroku, audience, more metro, housing, competitions cat, corrections and clarifications, awards, insights, africa, advertising, careers, cars, other, asia, rugby league, home, cycling

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	129	0	0	14	0

<H2> TOP STORIES Just Stop Oil activists disrupt West End performance of Les Miserables </H2>
<H2> Rishi Sunak finally confirms plans to scrap northern leg of HS2 to Manchester » </H2>
<H2> Man charged with Tupac’s murder appears in court for first time » </H2>
<H2> World Cup 2030 to be held in three continents with first three matches in South America » </H2>
<H2> Smoking age to go up by a year every year and strict vaping rules on their way » </H2>
<H2> Drink driver tried to avoid third ban by swapping seats with passenger » </H2>
<H2> Hospital where Lucy Letby worked faces corporate manslaughter investigation » </H2>
<H2> Stormzy joins thousands of mourners in tearful tribute to Elianne Andam </H2>
<H2> New mum collapsed and died seconds after seeing her baby son for the first time </H2>
<H2> Castle owners have to apply for planning permission just to move a wardrobe </H2>
<H2> Scientists find simple way to combat climate change – with your pet </H2>
<H2> Laurence Fox arrested after sharing footage of his 'house being searched by police </H2>
<H2> Russian journalist who protested against the war on live TV sentenced </H2>
<H2> Darren England to keep job but will not officiate any Liverpool games for rest of season </H2>
<H2> Katherine Ryan asks parents to sign waivers before letting kids in her house </H2>
<H2> Newlyweds flee wedding without paying bill in most lavish dine and dash ever </H2>
<H2> Stacey caught hunting for murder weapon to save Freddie in EastEnders </H2>
<H2> Woman praised for 'ruining' friend's surprise twins reveal </H2>
<H2> EA Sports FC 24 was 25% more popular than FIFA 23 at launch </H2>
<H2> Child abuser spared jail for groping boy, 13, and saying 'I'll ride you 'til morning' </H2>
<H2> Freddie Flintoff speaks publicly for first time since Top Gear crash with moving speech </H2>
<H2> 'My dad's cheating on my mum - but she's desperate to win him back' </H2>
<H2> Resurfaced photos show Rebecca Loos pleasuring a pig after David Beckham 'affair' scandal </H2>
<H2> Man said he was 'kidnapped' by his own car and had to crash into a police van to stop </H2>
<H2> 'I'd never been on a plane when I starred in School of Rock at 9 years old' </H2>
<H2> The luxury designer brands inspiring thousands of British baby names </H2>
<H2> Football Jurgen Klopp wants Liverpool vs Tottenham REPLAYED after VAR error </H2>
<H2> Tottenham star out for two months with serious knee injury » </H2>
<H2> Ex-Spurs star wants 2019 Champions League final replayed after Jurgen Klopp VAR outburst » </H2>
<H2> Gary Neville slams Jurgen Klopp for suggesting Spurs vs Liverpool game should be replayed » </H2>
<H2> Manchester United's stance on sacking Erik ten Hag after Galatasaray defeat » </H2>
<H2> 'I want you to suffer!' - Liverpool star warns brother ahead of Europa League clash » </H2>
<H2> Rasmus Hojlund fires warning to Man Utd team-mates after Galatasaray capitulation » </H2>
<H2> Newlyweds flee wedding without paying bill in most lavish dine and dash ever </H2>
<H2> EastEnders star Danielle Harold responds to real life romance rumour with Jamie Borthwick </H2>
<H2> New mum collapsed and died seconds after seeing her baby son for the first time </H2>
<H2> Paul Scholes ‘worried’ about ‘sluggish’ Manchester United star Raphael Varane </H2>
<H2> ‘He’s my husband!’ Alison King shares sadness at Chris Gascoyne’s Coronation Street exit as Peter Barlow </H2>
<H2> Wedding officiant accidentally shoots 12-year-old grandson during ceremony </H2>
<H2> Woman 'uses dating app to set up man for carjacking' </H2>
<H2> Terrifying moment plane spirals down from sky into home and kills two </H2>
<H2> Taco Bell customer 'shoots worker for giving back wrong amount of change' </H2>
<H2> Hero train passenger warns man to stop touching his groin in front of teenage girls </H2>
<H2> Dramatic moment shoplifters at Tesco are tackled by members of the public </H2>
<H2> Laurence Fox has house searched by Police </H2>
<H2> Ferrari and Lamborghini crash with camper van leaving two dead </H2>
<H2> PGMOL release audio from VAR blunder in Liverpool's defeat to Tottenham </H2>
<H2> Coronation Street's Todd Boyce promises gripping ending for Stephen </H2>
<H2> GB News star slates 'doomed' channel after being 'pushed out' </H2>
<H2> EastEnders' Balvinder Sopal and Heather Peace talk Christmas murders and Kim Woodburn </H2>
<H2> All that glitters: Inside new drag show The Gold Rush </H2>
<H2> Can a so-called ‘rape fantasy’ ever be carried out safely? </H2>
<H2> How 70,000 Black children ended up being privately 'farmed' to British white families </H2>
<H2> 'My dying daughter said goodbyes on zoom while Tories partied in lockdown' </H2>
<H2> 'Being a carer has left me at breaking point' </H2>
<H2> The Sisterhood List: Saluting the women who opened doors for other Black women in Britain </H2>
<H2> The true story of how cult horror movie The Wicker Man left a family in tatters </H2>
<H2> Can a CBD balm really cure our joint pain? Users call this one a 'game-changer' </H2>
<H2> Save nearly 50% on this Ring Video Doorbell ahead of Prime Big Deal Days </H2>
<H2> This glow-boosting serum threatens to replace our foundation </H2>
<H2> What's the go with these socks all the celebrities are obsessed with? </H2>
<H2> This £69 gold bangle is the perfect budget alternative to the Cartier Love bracelet </H2>
<H2> Bad hair day? Shoppers don't know her after using this 'game-changing' mask </H2>
<H2> This serum will have your friends asking what work you've had done </H2>
<H2> Kevin Spacey hospitalised during film festival </H2>
<H2> Rihanna looks unreal 2 months after giving birth on date night with A$AP Rocky </H2>
<H2> Daniel Day-Lewis, 66, debuts big transformation on rare outing </H2>
<H2> Man charged with Tupac’s murder appears in court for first time </H2>
<H2> Legends of the Fall actress Julia Ormond ‘sues Harvey Weinstein for sexual battery’ </H2>
<H2> Sam Smith sends powerful message of support to trans community </H2>
<H2> Laurence Fox walks out of police station ranting about GB News sacking </H2>
<H2> What I Rent: Trader Siam, who pays £3,250 in Norwich – and is waiting to buy mortgage-free </H2>
<H2> What I Rent: Lambertus and Jennilee, who pay £1,275 for a two-bed house in West Sussex </H2>
<H2> What I Rent: Tim and Mathilde, who pay £2,000 a month for their Leamington Spa one-bed </H2>
<H2> What I Rent: Rachel and Gaston, who pay £2,815 in London after moving over from the US </H2>
<H2> The luxury designer brands inspiring thousands of British baby names </H2>
<H2> Can't choose between a doner kebab and a pie? There's now a hybrid option </H2>
<H2> I haven’t had sex for two years because men are intimidated by my beauty </H2>
<H2> Woman praised for 'ruining' friend's surprise twins reveal </H2>
<H2> Kate Middleton nails workwear look in on-trend sweater vest in Bracknell </H2>
<H2> Dating a Libra? Prepare for indecision and flirting...with other people </H2>
<H2> 'When I transitioned at 69, I thought I'd die never knowing "true love" – I was wrong' </H2>
<H2> Jurgen Klopp wants Liverpool vs Tottenham REPLAYED after VAR error </H2>
<H2> World Cup 2030 to be held in three continents with first three matches in South America </H2>
<H2> Arsenal star Bukayo Saka could play against Man City with injury not considered serious </H2>
<H2> Darren England to keep job but will not officiate any Liverpool games for rest of season </H2>
<H2> George Russell speaks out on Max Verstappen rivalry after 'dhead' insult* </H2>
<H2> Kevin Keegan says he 'doesn't like listening to lady footballers talking about men's game' </H2>
<H2> Tottenham star out for two months with serious knee injury </H2>
<H2> MAFS' Luke Worley calling Laura Vaughan a gold digger just proves Barbie's point </H2>
<H2> My daughter's mum took her and disappeared - it took 13 years to see her again </H2>
<H2> It costs a bomb and leaves me nauseous but cannabis oil dulls my pain </H2>
<H2> The Tories are endangering my life for the sake of a culture war </H2>
<H2> Black queer men face one big challenge when it comes to sex </H2>
<H2> Refugee kids are being made to feel unwelcome – so I’m giving every last one a present </H2>
<H2> I was drinking 7 cuppas a day - I had no idea what I was doing to my health </H2>
<H2> Scientists have made a pill to replace exercise – but don't hang up the trainers yet </H2>
<H2> Strangers can't believe we're a grandmother, mum and granddaughter </H2>
<H2> I slipped and five white men ran past — we need more Black people in trail running </H2>
<H2> 'See if you can lose that last inch...': The toxic world of 'wellness' unmasked </H2>
<H2> You're sitting like a prawn right now, aren't you? Here's how to fix that </H2>
<H2> This is what running 26 miles actually does to your body </H2>
<H2> This 5-minute morning routine will banish stiffness pronto </H2>
<H2> As a teacher, I've seen daily student fights over likes on social media posts </H2>
<H2> Why do I feel tired all the time? Scientists have the answer </H2>
<H2> AI breakthrough for treatment-resistant depression </H2>
<H2> I was drinking 7 cuppas a day - I had no idea what I was doing to my health </H2>
<H2> Scientists find simple way to combat climate change – with your pet </H2>
<H2> Google unveils Pixel 8 set to be the best camera phone of 2023 </H2>
<H2> Mercury is shrinking – and its wrinkles are spilling cosmic secrets </H2>
<H2> Scientists have made a pill to replace exercise – but don't hang up the trainers yet </H2>
<H2> Scientists unravel mystery of why cats purr </H2>
<H2> There's a new submarine for billionaires to indulge in deep-sea tourism </H2>
<H2> Stop planting new forests, scientists say </H2>
<H2> Assassin’s Creed Mirage review – back to the old ways </H2>
<H2> Games Inbox: Is Spider-Man 2 on PS5 too short? </H2>
<H2> Forza Motorsport review - a serious racing reboot </H2>
<H2> Nintendo 3DS and Wii U will be offline only after April next year </H2>
<H2> Dr Disrespect studio unveils racing mode for its Deadrop shooter </H2>
<H2> Elon Musk streams Diablo 4 as character IWillNvrDie - dies three times </H2>
<H2> The next four Call Of Duty games have already been planned out by Activision </H2>
<H2> Chloe's revenge on Charity over affair in Emmerdale has deadly consequences </H2>
<H2> Carla devastated by news from the police in Corrie </H2>
<H2> Tim's fate sealed as killer Stephen makes a discovery in Corrie </H2>
<H2> Bob makes Liam pay in delicious revenge after Wendy affair in Emmerdale </H2>
<H2> Kat's emotive words to Lily as she recalls her 'heart being ripped' over Zoe in EastEnders </H2>
<H2> Stacey caught hunting for murder weapon to save Freddie in EastEnders </H2>
<H2> Kim issues upsetting threat to struggling Lydia in Emmerdale </H2>
<H2> News Feed </H2>
<H5> US News </H5>
<H5> Features </H5>
<H5> Shopping </H5>
<H5> Columnists </H5>
<H5> Entertainment </H5>
<H5> What I Rent </H5>
<H5> Lifestyle </H5>
<H5> Sport </H5>
<H5> Platform </H5>
<H5> Fitness </H5>
<H5> Mental health </H5>
<H5> Tech </H5>
<H5> Gaming </H5>
<H5> Soaps </H5>

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Show Less

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

metro.co.uk/

Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 141 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

post56
after17
have11
star9
news9
liverpool9
discount8
first7
more7
three6
over6
like6
premier6
during6
save5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Text/HTML Ratio

HTML to Text Ratio is: 2.53%

Text content size	13575 bytes
Total HTML size	537530 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 525 KB to 70 KB (86.7 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 192.0.66.24 does not redirect to metro.co.uk

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://metro.co.uk/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://metro.co.uk/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

WHOIS Data

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://metro.co.uk
Length: 5 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

525 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.07 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Metro.co.uk desktop website speed is slow. Page speed is important for both search engines and visitors end.

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Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
metro.com	Already Registered
metro.net	Already Registered
metro.org	Already Registered
metro.biz	Already Registered
metro.io	Already Registered

Typo Availability

Domains (TLD)	Status
netro.uk	Already Registered
hetro.uk	Already Registered
jetro.uk	Already Registered
ketro.uk	Already Registered
letro.uk	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Metro.co.uk mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
192.0.66.24	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Analytics

Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Metro.co.uk

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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