Online marketing, also known as digital marketing, refers to the use of digital channels and technologies to promote a business, product, or service. This can include a wide range of tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media marketing, content marketing, and more.

One of the advantages of online marketing is that it allows businesses to reach a larger audience and target their advertising efforts more effectively. Online marketing can also be more cost-effective than traditional marketing methods, such as print or television advertising.

To be successful with online marketing, it is important to develop a clear strategy and identify your target audience. This will help you determine which channels and tactics will be most effective for reaching your goals. It is also important to continuously measure and analyze your results so that you can refine your approach and optimize your marketing efforts over time.

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